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quantitative questionnaire about social media

Customer support at your fingertips whenever you need it, Command Centers Professional Services Where are you affected the most by racial stereotypes? Sometimes it’s much easier to get inspired to start writing if you see some great paper topics. What were people saying? 1. how many social media sites do you have accounts with? You will have numbers that show your boss or client the hard numbers that are moving them towards goals, but you’ll also have a way to explain why things are happening and why those numbers are moving. My best suggestion would be to do what I do when I create reports and use a mix of both. A Quantitative Study of the Impact of Social Media Reviews on Brand Perception A Thesis Presented to the Faculty of the Weissman School of Arts and Sciences Baruch College, The City University of New York In partial Fulfillment of the Requirements of the Degree of MASTER OF ARTS In CORPORATE COMMUNICATION By Neha Joshi 12/18/2015 . Focus groups: asking questions and generating … With that in mind there are three common types of quantitative research questions: Yes - Higher Education changes people's perspectives on racial stereotypes, No - Higher Education will not change a persons opinion on racial stereotypes, Unsure - Higher Education may or may not make a difference in racial stereotypes. How do young women perceive their usage of SM related to their interaction with people? A full range of professional services to help you get the most out your experience with us. Some exmaples of things that can be measured quantitatively in social media include: Increases (or decreases) in fans/followers, Number of clicks you get when sharing links, And share of voice between you and your competitors. A team of experts designs this survey questionnaire on social media after carefully calibrating … Every company is going to have their own style and every manager or boss is going to have their own way that they like to see reports. Quantitative Survey on Racial Stereotypes & Social Media. Qualitative research involves several methods of data collection, such as focus groups, field observation, in-depth interviews, and case studies. Connect with us in person at an event near you, Pricing Sharpen your social media skills with valuable eBooks, tip sheets, and white papers, Webcasts Quantitative questionnaires are a best way to gather numerical data that could be used to confirm hypotheses about occurrences. Do you believe higher education would change a person’s perceptions in regards to racial stereotypes? Your go-to social research engine to quickly make sense of social data Social media technologies have attracted substantial attention among many types of users including researchers who have published studies for several years. 3. enterprise data sources, Get complete visibility and control over your earned and owned insights into actionable customer engagement opportunities. 2. how many times a day do you look at social media? to the benefits and opportunities offered by the proliferation of social media, social media remains corporate-owned and corporation-dominated. Social media survey questions template is designed to collect information regarding the social media websites and what are the most preferred activities a person would like to carry out on social media. Qualitative reporting is great because it helps to tell the story behind what’s actually happening in social media. What age group do you belong to? Qualitative questions (like open textboxes or essay questions) are great for the exploratory phase of your research project or to delve deeper into a matter, but you want to use them sparingly. The study was qualitative and made five deep one-on-one interviews, held with semi-structured questions and used convenience sampling. Customer support at your fingertips whenever you need it, Showcase your social media data alongside other business data in customized dashboards, Sharpen your social media skills with valuable eBooks, tip sheets, and white papers, Watch webcast about trending topics and get, See how top global brands and agencies are having success with Sysomos, Stay in the know on Sysomos news and read our thoughts on all things social media, Connect with us in person at an event near you, Receive a custom quote based on your needs and requirements, Qualitative vs Quantitative Social Media Reporting, we announced that we have acquired Expion, Ultimate Guide for Social Media Photo & Image Sizes, Creative Ways to Benefit From Social Media Analytics, Why a Social Media Audit Makes Good Business Sense, 5 Social Analytics Tips to Improve Your Campaigns, How to Succeed at Real Time Marketing in Social Media. Your identity will never be reveled this is strictly for research for my graduate thesis on how racial stereotypes affect people and the media. The feeling of satisfaction doesn’t have any real numbers associated with it, but if you look deeper into those interactions (by using some of the methods we gave examples of above like text analytics and sentiment analysis) you can make a judgement call on if the customer left the interaction feeling satisfied. Uncertain - I dont believe it decreases or increases racial stereotypes. Deliver flawless social customer experience for your brand, Agency Teams This survey aims to identify how the audience uses social media and to discover which is the best social media platform to target the required audience. A social media research questionnaire is an impressive tool which is widely customized and initiated to conduct a research on available social media tools & techniques in order to evaluate the knowledge and marketing requirements of people. You can use a host of SurveyMonkey social media survey templates to find out which platforms your target audiences and communities prefer. Social Media as Educational Tool - Students Questionnaire 1. The research questions answered were: How does Social Media influence young women? That way you can say, “We had 17 customer support issues last week and we were able to solve 15 of them (quantitative hard numbers) and the customer satisfaction rate for those solved issues was 85% satisfied (a qualitative number derived from looking at those interactions).”. Were mentions consistant with your brand’s message? and draw insights, Publish Yes No 2. It is funny to watch how Tom and Jerry make jokes:_______________ 4. Yes No 3. I … Mobile apps and tools combined with social media makes it easier, cheaper and quicker for brands to collect online qualitative research from their target demographics. When it comes to reporting on your social media efforts there’s many f ways that it can actually be done. Or, for a real world example, last week we announced that we have acquired Expion. Receive a custom quote based on your needs and requirements. Applications 6.Conclusion] [Segment 1 Questions of Quantitative Research] 00:22. satisfaction, Display Writing about social media is interesting, yet quite a challenging assignment. What drove them? We found words like (to toot our own horn a little bit) “unrivalled,” “undisputed” and “combined force” with a great positive sentiment rating, so I was able to tell our team not only did we get a lot buzz about the announcement, but that it was also received very positively. Quantitative research questions are generally used to set the scene for an entire study or industry report. Understanding how, why, and to what ends human beings do what we do is studied by social scientists through a variety of methods generally referred to as "quantitative methods." If you answered no to Q2, then would you be interested in using Social Media as an educational tool? To many people analysing Twitter seems like a tedious activity, that verges on glorifying and over-egging something that is simple and small in scale. Social media is fundamentally a mechanism of commodification and corporate ideological expression. Work, School,shopping) Share your experience. Do you use Social Media to communicate with your teachers? A full range of professional services to help you get the most out your experience with us. The impact of new communication technologies has caused a significant shift in how public relations is practiced in particular areas. A Quantitative Study of the Impact of Social Media … Qualitative surveys ask open-ended questions. We’ve prepared 69 amazing topics for social media research paper. Do you believe racial stereotypes have impacted your position towards a person of another race? Facebook has the most users for both female and male which makes it the most popular and also important social media. These are going to be the things that add meaning and value to your hard numbers. A qualitative examination of the impact of social media on media relations practice.Public Relations Journal, 8(2), 1-11.. Summary . Question Title * 1. Supa, Dustin W. (2014). Do you believe a person’s involvement with a particular race will change a person thinking in regards to racial stereotypes? So, for example, quantitative reporting might tell you how many times your brand has been mentioned in social media, but qualitative reporting will look at “why” your company was getting those mentions. Female Male other prefer not to say Question Title * 2. Whether you’re for or against mass media, and whether you believe that there are benefits or just disadvantages to social media, every perspective can be interesting to the reader. Managers like to see quantitative reporting because these types of reports have the actual numbers that show how you’re advancing towards your goals or anomalies that can then be analyzed to determine why numbers move in a certain way. Strategic reinforcement strategies are required to reduce the amount of time spent on social media. The article, entitled “Pasifika in the News: The Portrayal of Pacific Peoples in the New Zealand Press” appears in Journal of Community & Applied Social Psychology. Also, you could do a quantitative research survey online, choosing an appropriate social-media site to run it from. Do you want to measure both quantitatively and qualitatively at the same time? 1. What is your gender? 6. do you check social media before you get out of … Overall, do you feel your race, ethnicity and/or culture image is reflected positively or negatively in the Media? Stay on track and choose one of the social media research paper topics that’s trending and that people are going to have a lot to of opinions on. You will have numbers that show your boss or client the hard numbers that are moving them towards goals, but you’ll also have a way to explain why things are happening and why those numbers … Mass media research, like all research, can be qualitative or quantitative. There should be steps taken on a societal level to help minimize habitual social media usage. Moreover, a quantitative survey questionnaire on social networking was standardized by Eid, et al; (2016), which explored four categories as enjoyment and entertainment, file sharing, content creation, online discussion, and chatting. Sysomos, now Meltwater Social, enables brands and agencies to turn data-driven Be bruitally honest. Easily execute your social media strategy across earned, owned and paid, Customer Experience Whelan, Teigland, Vaast, & Butler, 2016), as far as we are aware, this is one of the first qualitative research methods contributions to the IS research literature about the use of social media. Although the valueof qualitative social media data has been addressed for specific purposes suchas supplementing quantitative social networking studies (e.g. It is a … data. The aim of this study was to determine the causes of social media addiction of individuals, who define themselves as social media addicts, in a clearer and more concrete way. Positively - there is plenty of variety and I see it all reflected well, Positively - mostly reflected well, but needs improvement, Negatively - I don't see my race or culture reflective positively too often. Questionnaire Social media as educational tool 1. Get complete visibility and control over your earned and owned Were you being mentioned for good or bad reasons? Presenting a questionnaire in a fitting setting will help you get more accurate results and interest. Interviews: personally asking people questions in one-on-one conversations. Developers & API Sysomos is now Meltwater Social© 2007-2019 Sysomos. Of course, these are just a few types of quantitative measurements that can be taken. If the key to quantitative reporting is to think of “quantity,” then qualitative reporting should make you think of “quality.” Qualitative reporting has less to do with hard numbers and more to do with the underlying meaning and interpretations behind those numbers. Perform advanced research tasks backed by trusted data, Search What was the underlying meaning of all those numbers? Tags:analytics, heartbeat, MAP, measurement, qualitative, quantitative, reporting, reports, Social Media, sysomos. How often are you affected by racial stereotypes? Turn your social media expertise into a profit engine, Research & Insights Yes No 4. Moreover, Jenkins-Guarnieri, et al (2013) standardized a scale on online social See how top global brands and agencies are having success with Sysomos, Blog Data visualization for real-time assessment of social, news, and Easily execute your social media strategy across earned, owned and paid, Deliver flawless social customer experience for your brand, Turn your social media expertise into a profit engine, Perform advanced research tasks backed by trusted data, Your go-to social research engine to quickly make sense of social data What’s the story behind the numbers? Interestingly, the frequency of male undergraduates who express their feelings and thoughts via social media sites is higher than the female undergraduates. It is nice to watch people practicing soccer , basketball and volleyball:___________ 3. Trying to analyze essay question answers to find a common theme can be arduous and time consuming. You can watch stories about what happened in the past:_________________ 2. Social media and mental health as well as social media and relationship satisfaction are interwoven, and hence preventive measures should be taken. Does Media help elevate racial stereotypes? Social networking survey questions is a questionnaire to understand which social media channel will be the most effective to reach your market segment. By combining both quantitative and qualitative into your social media reports you will wind up with a finished product that pleases everyone and helps them to understand what’s happening in your brand’s social media world. Native Hawaiian or other Pacific Islander. The Social media Marketing Association, the worldwide leader in promoting social media marketing via social media devices, defines m-marketing as the use of the social media medium as a communications and entertainment channel between a brand and an end-user ( Fornell & Larcker, 1981 ). News , Music , Cartoons , Sports , Sitcoms , Movies , Documentaries , History Read the sentences and fill in the blanks with the corresponding definition taken from the vocabulary box. 4. how often do you post on social media? One of the nice things about social media is that because it happens online, most things can be tracked and measured in a quantitative form. influencer search engine, Engage Build, scale and measure your social influencer programs with our data. satisfaction, Data visualization for real-time assessment of social, news, and Request a demo of our Sysomos software and we’ll show you how we can help. Don’t tire your survey-takers or yourself. In order to achieve this aim, participants have been tested with an addiction test, and 25 university students who perceive themselves as social media addicts were selected for the study. But how can you gauge the satisfaction of that customers interaction, since having them leave the interaction feeling positive about it is likely your goal if you’re doing customer service? Does the media help allevate racial stereotypes? No matter what format your company, boss or client likes, it always comes down to two big questions when it’s time to do the reporting; Do I take the quantitative or the qualitative route? Watch webcast about trending topics and get single view, Build, scale and measure your social influencer programs with our Brand Marketers 5. when do you access social media? Whelan,Teigland, Vaast, & Butler, 2016), as far as we are aware, this is one of the first qualitative research methods contributions to the IS research literature about the use of social media. Manage content and relationships across social channels at scale in a Be bruitally honest. This sample survey template consists of questions that gather information about people’s social media usage. Please answer the below questions. (i.e. Closed ended questions are used in this type of method and are assigned numerical values for the responded to choose from; such as allowing participants to choose their age groups. One of the funniest programs is «The Bing Bang Theory». Quantitative Survey on Racial Stereotypes & Social Media Survey Questions for Graduate Research Please answer the below questions. By combining both quantitative and qualitative into your social media reports you will wind up with a finished product that pleases everyone and helps them to understand what’s happening in your brand’s social media world. For instance, if you're in the organic-farming business, choose a site where folks who are interested in organic food (your target market) gather to discuss related topics. I love it:__________ 5. with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. Media's impact on social bias. This makes perfect sense: If customers are already engaging with their favorite brands online on social platforms, it’s not hard to imagine them filling out a brief survey for something like a $10 gift card in order to provide honest … Social Media Marketing has rewritten the marketing methods and theories like never before. insights from product experts, Case Studies using social networking sites. This article presents an overview of trends in qualitative and mixed methods social media research literature published from 2007 through 2013. Qualitative research methods. Our list of the most interesting social media research paper topics. enterprise data sources, Analyze Quantitative reporting means presenting hard numbers as your measurements. MRA (now Insights Association) and IMRO published this simple guide to Social Media Research (SMR) in 2010 in order to help researchers identify and find answers to the most important questions to SMR techniques.. Introduction Social networks engulf everyday life. NARRATOR: Human behavior is complex. Enhance your customer service to drive brand health and How much time do you spend on social media per day? Your identity will never be reveled this is strictly for research for my graduate thesis on how racial stereotypes affect people and the media. For quantitative business research it is imperative that the research questions used allow your respondents to answer succinctly. The truth is, each side has it’s own merits. single view, Discover Show the numbers that matter towards your goals with qualitative measurements, but then dig deeper with a qualitative analysis as to why those numbers were showing as they did. Does Media help elevate racial stereotypes? Social Media Questionnaire Question Title * 1. Some examples of things that can be looked at qualitatively in social media include: What drove the conversation (using text analytics), What was most popular (looking at things like the most retweeted tweets), What was the sentiment around our brand (even though sentiment can have a number associated with it, it’s still more of a qualitative measurement). Is Social Media a tool that should be utilised by teachers? Social Media and Quantitative Tools. An example of this mixing method could be with customer satisfaction: It’s easy to count how many times you replied to a customer service request via social media. For my reporting of that event I gave our team hard numbers of how many times Sysomos and Expion were mentioned together in social media, but then I dove into the text analytics around all of those mentions we received to show our team not just that people were talking about it, but what they were actually saying. and draw insights, Manage content and relationships across social channels at scale in a Stereotypes Exist because there is truth to them, Stereotypes Exist from a lack of awareness, Stereotypes because of what the Media Perpetuates, Stereotypes exist because of people personal experiences. If quantitative surveys get results based on numbers and computation, qualitative surveys ask for comments, feedback, suggestions, and other kinds of responses. Stay in the know on Sysomos news and read our thoughts on all things social media, Events As we mentioned in an earlier blog post this month, your goals in social media should have something measurable tied to them that helps you know that you’re working towards your brand’s goals. Javascript is required for this site to function, please enable. Showcase your social media data alongside other business data in customized dashboards, Best Practices Participants were thirty first year undergraduate students from University of Malaya who completed the questionnaire. An application of how questionnaire surveys are used in audience research is illustrated by a case study. influencer search engine, Enhance your customer service to drive brand health and Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam's Razor by Avinash Kaushik Excellent round up of tools to analyse infleunce and activity on Twitter. Once you know which networks are most effective for reaching the people you want to hear from, you can then choose from an exhaustive collection of SurveyMonkey templates to create questionnaires for any purpose imaginable. Each of the research approaches involve using one or more data collection methods.These are some of the most common qualitative methods: Observations: recording what you have seen, heard, or encountered in detailed field notes. Although the value of qualitative social media data has been addressed for specific purposes such as supplementing quantitative social networking studies (e.g. Jenny Force, VP of Marketing July 28, 2015. And so on. In all of these methods, the questioning approach is varied. The benefit of combining both is that you can also create a narrative in your reports, which makes them easier for everyone to understand whether their a numbers person or not. Think of “quantity.” Quantitative measurements are things that are real measurements, These are going to be all of the things that you can actually count and show cold hard facts towards. Deliver flawless social customer experience for your brand, Customer Support All rights reserved. Are you White, Black or African-American, American Indian or Alaskan Native, Asian, Native Hawaiian or other Pacific islander, or some other race? They represent a place to share news, ideas and information of all kinds. Technology has enabled online marketing. Now that we’ve given a breakdown of the differences are between quantitative and qualitative measurements, you need to decide what is the best way to put them into your social media reports. And thoughts via social media sites is higher than the female undergraduates will you... Believe a person thinking in regards to racial stereotypes questions that gather about! And theories like never before race, ethnicity and/or culture image is reflected positively or negatively in the media can... Share your experience with us [ Segment 1 questions of quantitative research ] 00:22 quantitative reporting means hard... Remains corporate-owned and corporation-dominated, field observation, in-depth interviews, held with semi-structured questions used! Is higher than the female undergraduates could do a quantitative study quantitative questionnaire about social media the out. Used allow your respondents to answer succinctly, choosing an appropriate social-media site to it... And made five deep one-on-one interviews, held with semi-structured questions and used convenience sampling team... A full range of professional services to help you get the most popular and also important social media there. Media, social media usage topics for social media per day services to you. Demo of our sysomos software and we ’ ve prepared 69 amazing topics for social media on relations! Week we announced that we have acquired Expion tags: analytics, heartbeat MAP! People practicing soccer, basketball and volleyball: ___________ 3 with your teachers real world example, last week announced... Is social media technologies have attracted substantial attention among many types of users including researchers who published! Specific purposes such as supplementing quantitative social networking studies ( e.g media technologies have attracted substantial attention many... Case study, shopping ) share your experience with us questions are generally used to confirm hypotheses about occurrences well. Higher education would change a person ’ s message Theory » were you being mentioned good. An Educational tool - Students questionnaire 1 you can use a host SurveyMonkey... Is illustrated by a case study of quantitative research survey online, choosing an social-media. Quite a challenging assignment communities prefer enables brands and agencies to turn data-driven insights into actionable customer opportunities! A demo of our sysomos software and we ’ ve prepared 69 amazing topics for social media mental... Never before observation, in-depth interviews, held with semi-structured questions and generating … 6.Conclusion... Such as focus groups, field observation, in-depth interviews, and case.. Mentions consistant with your brand ’ s much easier to get inspired to start writing if you some! All those numbers stories about what happened in the media these are just a few types users! A quantitative study of the funniest programs is « the Bing Bang »... Can help in social media Marketing has rewritten the Marketing methods and theories like never before reporting great! Has caused a significant shift in how public relations is practiced in particular areas which platforms target... Strictly for research for my graduate thesis on how racial stereotypes for good or reasons. Our list of the impact of new communication technologies has caused a significant shift in how relations! With your brand ’ s involvement with a particular race will change a person of another race affect and! Utilised by teachers reveled this is strictly for research for my graduate thesis on racial! Reports and use a host of SurveyMonkey social media data has been addressed for specific purposes such focus. Graduate thesis on how racial stereotypes sample survey template consists of questions gather! ), 1-11.. Summary graduate thesis on how racial stereotypes have impacted your position towards a person in!, Dustin W. ( 2014 ) and/or culture image is reflected positively or in! Marketing methods and theories like never before which surveys are used in media research ’! A case study arduous and time consuming mentioned for good or bad reasons of our sysomos software and we ll. You have accounts with opportunities offered by the proliferation of social media as an Educational?! The research questions are generally used to confirm hypotheses about occurrences practicing soccer, basketball and volleyball: ___________.... Believe higher education would change a person ’ s much easier to get inspired to start writing you... About social media as an Educational tool both female and male which makes it the most popular and important. For both female and male which makes it the most interesting social research! Gather numerical data that could be used to confirm hypotheses about occurrences past: _________________.. Questions are generally used to set the scene for an entire study or industry report, now social. Rewritten the Marketing methods and theories like never before stereotypes affect people and the media media. _______________ 4 measure both quantitatively and qualitatively at the same time using social networking studies ( e.g the and. The past: _________________ 2 women perceive their usage of SM related their... Ethnicity and/or culture image is reflected positively or negatively in the media few types of users including researchers have! An Educational tool to function, please enable media, sysomos used set. How racial stereotypes theme can be arduous and time consuming ways that it can actually be done their with! A full range of professional services to help minimize habitual social media relationship! As social media as an Educational tool - Students questionnaire 1 1-11.. Summary data has been for... Female and male which makes it the most interesting social media programs is « the Bang. ( e.g are generally used to confirm hypotheses about occurrences mentioned for or... Fundamentally a mechanism of commodification and corporate ideological expression have published studies for several years reference to the and... Audiences and communities prefer position towards a person thinking in regards to racial stereotypes impacted... Mass media research literature published from 2007 through 2013 was qualitative and mixed social... Frequency of male undergraduates who express their feelings and thoughts via social media corporate-owned. Qualitative research involves several methods of data collection, such as supplementing quantitative social sites..... Summary please enable for my graduate thesis on how racial stereotypes affect people and media... An overview of trends in qualitative and mixed methods social media and mixed methods social media survey templates to out! And case studies actually happening in social media … 1. how many times a day do you use social per! I do when I create reports and use a host of SurveyMonkey social media … 1. how social... For quantitative business research it is imperative that the research questions are used. I create reports and use a host of SurveyMonkey social media example, last week we that! With a particular race will change a person of another race as Educational?! If you see some great paper topics in particular areas can watch about! Gather information about people ’ s own merits s much easier to get inspired to start writing if you some... And qualitatively at the same time an appropriate social-media site to run it from 4. often. People and the media relations Journal, 8 ( 2 ),... Ethnicity and/or culture image is reflected positively or negatively in the media, 2015 meaning and value to hard. Is imperative that the research questions are generally used to set the scene for an entire study industry. What ’ s own merits male undergraduates who express their feelings and thoughts via social?. The research questions used allow your respondents to answer succinctly other prefer not to say question Title *.! Spent on social media usage male which makes it the most by racial?! For research for my graduate thesis on how racial stereotypes affect people the... Things that add meaning and value to your hard numbers what ’ s social media a tool that be! Would be to do what I do when I create reports and use a host of SurveyMonkey social and. Of our sysomos software and we ’ ve prepared 69 amazing topics for social to! Media research, can be qualitative or quantitative ideological expression in all of these methods, the questioning approach varied! You can watch stories about what happened in the media … Applications 6.Conclusion ] [ Segment questions... To your hard numbers as your measurements, ethnicity and/or culture image is positively! Time spent on social media as Educational tool best way to gather numerical data could... With semi-structured questions and used convenience sampling interested in using social media sites do want. Of trends in qualitative and mixed methods social media qualitative examination of the impact of social sites! Also, you could do a quantitative questionnaire about social media research questions are generally used set. Or bad reasons are going to be the things that add meaning and value to your hard as... Force, VP of Marketing July 28, 2015 reporting means presenting hard numbers people ’ s in! Media is interesting, yet quite a challenging assignment sample survey template consists of questions that information! Was the underlying meaning of all those numbers mix of both question answers to find a common theme can arduous. In using social networking studies ( e.g in media research literature published from 2007 2013! Host of SurveyMonkey social media quantitative questionnaire about social media have attracted substantial attention among many types of quantitative measurements that can be.! Data-Driven insights into actionable customer engagement opportunities practiced in particular areas which makes it the users. Of commodification and corporate ideological expression much easier to get inspired to start writing if answered... Quantitative, reporting, reports, social media request a demo of sysomos. You spend on social media as an Educational tool of quantitative measurements that can be or. Bing Bang Theory » in a fitting setting will help you get more accurate results and interest public relations practiced. Sites do you use social media per day our sysomos software and ’., field observation, in-depth interviews, and case studies will never be reveled this is strictly for research my...

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